© 2006 Bedrijsnaam

 

Ontworpen door Serif

The Center for Research on the Effectiveness of Advertising Techniques, Innovations, Values and Emotions (C.R.E.A.T.I.V.E.) has its research focus on the effectiveness of specific persuasive techniques and the use of particular emotional and value laden appeals, especially within an advertising context.  The center will equally investigate the effectiveness of all kinds of innovations within this field (e.g. the use of new communication technologies, viral marketing, neuromarketing, guerrilla marketing, chaos-theory, archetypal branding, etc.).

 

In its name, C.R.E.A.T.I.V.E. (Center for Research on the Effectiveness of Advertising Techniques, Innovations, Values and Emotions), not only mirrors this focus of research attention.  It equally states its vision that new and creative research methodologies are needed to reveal the true effectiveness of advertising and similar forms of persuasion.  Finally, by its name, C.R.E.A.T.I.V.E. wants to appeal to advertising practitioners to become an important source of financing of this research centre.